Radiodays Europe has only existed for a short period, but it has already become the most important radio conference in Europe.

Last year in Copenhagen there were nearly 700 participants from 45 different countries. The 2012 conference in Barcelona promises to raise the game again.

This year Francis Currie will be chairing a session with four of Europe’s top radio people.

The Panel:

Hans van Rijn
Group Programme Director & Nordic Business Development Director
SBS Broadcasting, Europe

Christian Schalt
General Manager
RS2 & Kiss FM, Germany

Kevin Palmer
Promotions Director
Cadena 100, Spain

Ivars Embrekts
Owner & General Manager
Radio Skonto, Latvia

If you can make it we’d love to see you there. Here’s what we have in store:

Session Outline:
The population profile in parts of Europe is ageing, yet a lot of AC radio stations have a growing problem: Listeners don’t want to admit they listen and top talent doesn’t want to work there.
So what can you do?

This session answers the key questions with some the most talented Programmers across Europe who have turned AC radio stations round in challenging market conditions, and dramatically increased ratings and revenue:

• What are the secrets of redefining AC radio to make it more relevant, more attractive and more powerful than ever?
• When should you modernize your AC radio station?
• How do you turn around an old-fashioned AC radio station and make it the radio station that gets talked about and drives passion and loyalty amongst both listeners and colleagues?

In AC 2.0 you will get practical advice, concrete examples and trade secrets from the people who have successfully led their own teams to reinvent AC radio.