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AC 2.0 – Reinventing AC Radio

Published on January 23, 2012

Radiodays Europe has only existed for a short period, but it has already become the most important radio conference in Europe. Last year in Copenhagen there were nearly 700 participants from 45 different countries. The 2012 conference in Barcelona promises to raise the game again. This year Francis Currie will be chairing a session with

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A Case Study in Radio Station Launch PR

Published on November 29, 2011

How do you launch a radio station with little or no marketing budget on a platform that is still growing? How do you get the mighty UK media industry talking about your brand new digital radio station before it has even launched? How do you create a talking point that spans the generations and becomes

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“One of Radio’s Best Consultants”

Published on October 27, 2011

In October 2011 Francis Currie was voted ‘one of radio’s bet consultants’ in a poll by prestigious US radio industry magazine Radio Ink. The poll was conducted through a nomination process, with input from Programme Directors throughout the radio industry around the world. Thank you so much to all of our clients for the support

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Radio & Location-Based Services

Published on October 21, 2011

Radio stations generally need to be far braver in the way they embrace new media and new technology, to ensure they continues to address the needs of ther businesses, their listeners and their advertisers TODAY. Of course it continues to be more important than ever that whatever comes out of the speakers is interesting, entertaining

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What Makes a Successful Programme Director?

Published on October 21, 2011

This is an important question whether you are: working for a PD aiming to become a PD already a PD hiring a PD What makes a successful Programme Director?   When we were recently asked the same question, this is what we came up with: The most successful Programme Directors typically have strong leadership skills:

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Leveraging the Internet to Build a Brand

Published on October 16, 2011

Berlin’s Kiss FM has a great reputation for being an innovative, exciting, cool mainstream radio station, with its finger firmly on the pulse of new media. The team also have a real energy & passion for playing with video, and consistently produced remarkable results. Their latest video speaks volumes about the brand, the radio station

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