As markets become even more competitive, promotions have become an even more essential component in a radio station's listener acquisition strategy.
Promotions can increase awareness and recall, generate word-of-mouth, drive reach and market share, deliver compelling content, drive sales for clients and generate revenue for the radio station.
Whether you need original new ideas or proven classic mechanics, we can make sure your promotions cut through the clutter to make your radio station high profile on your target listener's mind.
We love brainstorming, devising, developing, executing promotions that will make an impact, whatever the scale and whatever the budget.
For inspiration, clients of Francis Currie Consulting receive regular updates on the most successful promotions run in key markets around the world. These include London, New York, Los Angeles, Toronto, Sydney and others.
We've also got a great archive of many of the best promotions ever run on the radio.
The most successful promotions typically include activity across a number of channels which may be any combination of on air, online and on-the-street: