Ultimate Air Check Presentation

francis currie presents ultimate air check at next radio 2016

At the excellent Next Radio Conference, my research partner Niklas Nordén and I presented our content testing tool, Ultimate Aircheck.

Ultimate Aircheck shows how a radio station’s listeners respond dynamically to different content such as benchmarks, features, interviews, bulletins etc. as they are listening to them.

In this twenty minute video, you will see a presentation that shows how listeners respond to excerpts from Morning Shows (Breakfast Shows) on four different radio stations:

  • BBC Radio 1 (UK)
  • Capital Radio (London)
  • KIIS 1065 (Sydney)
  • Z100 (New York)

Together, Niklas and I have completed well over 100 high quality research projects for radio stations. These have typically been one of four different types of research:

These key forms of research provide radio stations with the strategic market insight and the tactical information they need to fast-track growth, even in competitive markets.

Our work is built on best practice. We see again and again the positive difference that high quality research can make to an individual radio station or radio group.

We also see the sometimes disastrous effect that other poorly conceived or poorly executed research can have on a radio station’s audience. Poor research is worse than no research at all.

We always advise radio stations to invest in research built on best practice, regardless of whether they choose us to be a research partner or not,

If you would like to know more any research or consulting options, please contact us.

About The Author

Francis Currie

Francis Currie is an International Radio Consultant. He helps radio stations around the world grow audiences by providing expert strategic and operational support. To find out more get in touch.

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2 Comments

  • Francis Currie

    Reply Reply December 24, 2016

    Hi Matt,

    Thanks for your input. Personally I thought Jack Black’s energy was impressive, though Nick Grimshaw’s was more laid back.

    In the end, the combination of content, treatment, performance & engagement will all impact the final results.

    Part of the art of reviewing the results is to figure out what is driving the response, and energy may well be a contributing factor.

  • Matt Auckland

    Reply Reply December 22, 2016

    I found that video really interesting. I’m a bit of a stats nerd, part of the reason why I built an analytics web app to monitor, and record my listenership.

    Interestingly though, I felt that the BBC R1 segment had less energy than the other two, with Z100’s having the most energy. This might well be down to the tightness, or flow of the segment and audio.

    Just a thought.

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