{"id":15196,"date":"2021-09-01T11:28:02","date_gmt":"2021-09-01T11:28:02","guid":{"rendered":"https:\/\/franciscurrie.com\/?p=15196"},"modified":"2021-09-01T11:29:33","modified_gmt":"2021-09-01T11:29:33","slug":"ultimate-air-check-presentation","status":"publish","type":"post","link":"https:\/\/franciscurrie.com\/ultimate-air-check-presentation\/","title":{"rendered":"Ultimate Air Check Presentation"},"content":{"rendered":"\n<p>At the excellent&nbsp;<a href=\"http:\/\/nextrad.io\/\">Next Radio<\/a>&nbsp;Conference, my&nbsp;<a href=\"https:\/\/franciscurrie.com\/research-services\/\">research<\/a>&nbsp;partner Niklas Nord\u00e9n and I presented our content testing tool, Ultimate Aircheck.<\/p>\n\n\n\n<p>Ultimate Aircheck shows how a radio station\u2019s listeners respond dynamically&nbsp;to different&nbsp;content such as benchmarks, features, interviews, bulletins etc. as they are listening to them.<\/p>\n\n\n\n<p>In this twenty minute video, you will see a presentation that shows how listeners respond&nbsp;to excerpts from Morning Shows (Breakfast Shows) on four different radio stations:<\/p>\n\n\n\n<ul><li>BBC Radio 1 (UK)<\/li><li>Capital Radio (London)<\/li><li>KIIS 1065 (Sydney)<\/li><li>Z100 (New York)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Radio breakfast show secrets revealed\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/I-EOSu_vUKI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Together, Niklas and I have completed well over 100 high quality&nbsp;<a href=\"https:\/\/franciscurrie.com\/research-services\/\">research projects<\/a>&nbsp;for radio stations. These have typically been one of four different types of research:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/franciscurrie.com\/research-services\/\">Strategic Market Studies<\/a><\/li><li><a href=\"https:\/\/franciscurrie.com\/research-services\/\">Music Mapping<\/a><\/li><li><a href=\"https:\/\/franciscurrie.com\/research-services\/\">Song Testing<\/a><\/li><li><a href=\"https:\/\/franciscurrie.com\/research-services\/\">Bespoke Projects<\/a><\/li><\/ul>\n\n\n\n<p>These key forms of&nbsp;<a href=\"https:\/\/franciscurrie.com\/research-services\/\">research<\/a>&nbsp;provide radio stations with the strategic market insight and the tactical information they need to fast-track growth, even in competitive markets.<\/p>\n\n\n\n<p>Our work is built on best practice. We see again and again the positive difference that&nbsp;<a href=\"https:\/\/franciscurrie.com\/research-services\/\">high quality research<\/a>&nbsp;can make to an individual radio station or&nbsp;radio group.<\/p>\n\n\n\n<p>We also see the sometimes disastrous effect that other poorly conceived or poorly executed research can have on a radio station\u2019s audience. Poor research is&nbsp;worse than no research at all.<\/p>\n\n\n\n<p>We&nbsp;always advise&nbsp;radio stations to invest in&nbsp;<a href=\"https:\/\/franciscurrie.com\/research-services\/\">research built on best practice<\/a>, regardless of whether they choose us to be a research partner or not,<\/p>\n\n\n\n<p>If you would like to know more any&nbsp;<a href=\"https:\/\/franciscurrie.com\/research-services\/\">research<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/franciscurrie.com\/consulting\/\">consulting<\/a>&nbsp;options, please&nbsp;<a href=\"https:\/\/franciscurrie.com\/contact-us\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the excellent Next Radio Conference, my research partner Niklas Nord\u00e9n and I presented our content testing tool, Ultimate Air Check. It shows how radio station listeners respond dynamically to radio content such as benchmarks, features, interviews &#038; bulletins as they are listening to them.<\/p>\n","protected":false},"author":1,"featured_media":15206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/franciscurrie.com\/wp-json\/wp\/v2\/posts\/15196"}],"collection":[{"href":"https:\/\/franciscurrie.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/franciscurrie.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/franciscurrie.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franciscurrie.com\/wp-json\/wp\/v2\/comments?post=15196"}],"version-history":[{"count":0,"href":"https:\/\/franciscurrie.com\/wp-json\/wp\/v2\/posts\/15196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franciscurrie.com\/wp-json\/wp\/v2\/media\/15206"}],"wp:attachment":[{"href":"https:\/\/franciscurrie.com\/wp-json\/wp\/v2\/media?parent=15196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/franciscurrie.com\/wp-json\/wp\/v2\/categories?post=15196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/franciscurrie.com\/wp-json\/wp\/v2\/tags?post=15196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}