Every radio station is unique, so every relationship with a radio consultant is unique too. In most cases we have an on-going market-exclusive relationship with clients so that we can work in partnership and really get to know and understand both their people and their business.
The basic framework for most consulting relationships is the Station Development Plan. We create this in the early stages of working with any new radio station or group. Normally this Station Development Plan is created after a Strategic Market Study.
We typically provide an agreed number of station station visits across a year, plus remote support between visits via email, phone and Skype.
The station visits are normally planned in advance with an agreed agenda. Typically this will include:
- Meeting with senior management to discuss any major issues
- Meeting with Programme Director to discuss any Programming changes or challenges, review progress with the Station Development Plan and to update it based on the latest information
- Meeting with key members of the Programming, News, Promotions and Marketing team
In addition, there may be coaching, training, brainstorming, and many other activities needed to support the radio station in the pursuit of its ambition.
If you have any questions or would like to know more, contact us.