Consulting
If you want to optimise your output, to maximise audience and revenue, we can help. We can give you input in many areas. From the strategic big picture to operational detail, you can have access to the support you need.
As experienced radio consultants we can provide you with the insight, passion and action you need to bring your ambitions for your radio station to life.
It’s not a definitive list - and your radio station may need something different - but here are some of the things we are often asked to help with:
Station
Playbook
Developing a master plan and critical path for every radio station, with specific steps and agreed timelines for each business area
Morning Show Bootcamp
Workiing with the Morning Show on priorities, prep, clocks, systems, roles, relationships, characters, benchmarks, features and more!
Presenter
Workshops
Workshops with the broadcast team to deepen their understanding, develop their skills and supercharge their motivation
Promotions
& Marketing
Creating campaigns that excite new potentail listeners to drive cume, and entertain existing listeners to drive TSL
Digital
Strategy
Drawing on international learning to co-create and deliver a digital action plan for the future that complements the existing business
Social
Media
Building a social media policy that supports the radio station, deepens relationships with the listener and drives both ratings & revenue
Presenter
Coaching
Working one-to-one with presenters to help unlock their potential and optimise their performances
Music Library
Testing
A library test of up to 700 songs to identify a unique set of songs to target your audience and drive more listening
Strategic
Market Studies
A clear picture of the competitive market, and real insight into what drives the market and how you can grow and develop
Format Design
& Architecture
Designing the radio station music strategy, architecture & policies to drive listener passion and improve both music output and images
Imaging Audit
& Update
Ensuring that your radio station is using the right language and tools to say the right things in the right way at the right time
Weekly
Music Testing
Regular music testing of the radio station's currents and recurrents to keep the playlist in tune with the audience
Programme Director Mentoring
Working on-to-one with the Programme Director to help them increase further their efficiency and effectiveness at all levels
Content
Testing
Unique real-time insight your audience’s emotional response to personalities, benchmarks & key features
Brand
Development
Developing a brand identity that adds value to the whole business and uniquely defines the radio station on air, online & on the street
Sound Design
& Processing
Designing a station sound to match the format that gets the station noticed and still sounds musical and easy on the ear
Leadership
Development
Collaborating with the senior team to enhance strategic vision, operational effectiveness and internal communications
Website
Optimisation
Developing a web site that is up-to-date, future facing and that adds value to your listeners and your business